![]() ![]() The Superman and Green Lantern roller coasters complete the group of superhero-themed thrill rides. Enter the exhilarating world of Batman on the Arkham Asylum coaster ride and get flung high into the air on the Batwing Spaceshot. The old classics are also kept alive at the Looney Tunes-themed Fun Zone for kids. Movie World is updated regularly to keep up with new releases of Warner Brothers films. Kids will be thrilled to walk among the costumed superheroes and cartoon characters who roam the park and give performances throughout the day. ![]() This fantasyland is next door to the Village Roadshow Studios and includes a super-sized water tank for film shoots. Movie World is a theme park full of thrilling rides, stunts and encounters with movie and comic-book stars. ![]() “This partnership has been a testament of the power of storytelling and innovation and together, we look forward to exploring new horizons and creating even more inspiring products that will delight fans of all ages.Watch stunt shows, get on superhero rides, enter the Ice Age 4D Experience and take a splash in the Wild West at Australia’s theme park version of Hollywood. Discovery Global Brands, Franchises, and Experiences. Discovery has always been committed to delivering extraordinary products and experiences to audiences around the world and through our collaboration with Mattel, we’ve been able to extend our beloved characters and stories beyond the screen,” said Pam Lifford, president of Warner Bros. It nonetheless underscores the value of a film and TV studio partnering with a global toy company. The renewed deal between Mattel and WBD is not for new toy movies, but for toys based on WBD movies. The Barbie movie’s box office debut this past weekend ( $162 million and counting) has brought the value of toy IP to the forefront. The Greta Gerwig-directed film stars Margot Robbie and Ryan Gosling as Barbie and Ken. is the producer and distributor of the Barbie movie, which is based on one of Mattel’s marquee product lines. Of course, licensing can be a two-way street. Little People’s ‘Ted Lasso’ special edition set from Fisher-Price Courtesy of Mattel ![]()
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